There are lots of other tools than google analytics though, GA is good for basic, we are going to see other analytics tools/platform which gives you a better solution for your website. since we know about google analytics tools. so, I am not going to tell here these are honorable mentions by my team.

Adobe Analytics

The digital analytics tool by Adobe goes beyond vanity metrics to give businesses a holistic view of various customer segments to really drive the bottom line. Adobe Analytics provide real-time data to unlock business direction based on accurate customer intelligence, trends, and behaviors. Due to its advancement in technology, Adobe Analytics is named a leader in web analytics by Forester in The Forrester Wave™: Web Analytics, Q4 2017.

Features:

The platform uses machine learning, artificial intelligence, and other modern data analysis to deliver faster and more accurate customer insights:

Ad hoc analysis: The Analysis Workspace offers a robust, flexible canvas for building custom analysis projects. Users can drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.

Flow analysis: Show where visitors left or continued through a predefined sequence of pages. Its visualizations allow users to compare segments, rearrange funnel steps, mix and match values, and more.

Advanced segmentation: Users can discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving results.

Heap

Heap is a web analytics platform to capture every user interaction on the website through page views, comments, link clicks, and other user actions. The tool allows you to track events and set up funnels to understand user flow and drop-off. It also provides visualization tools to track trends over time. The tool is easy to use and deploy, even for users with no technical knowledge.

Features:

Funnels: Increase conversion by comparing funnels across different user segments, device types, or attribution channels. Measure the effectiveness of your A/B tests – automatically capture experimentation variation data, device type, ad campaigns, and more

Dynamic cohorting: The tool allows you to create segments of users by filtering for real-time behavior and historical actions. You can combine user activity with user attributes like vertical, contract value, first touch attribution, and more to create complex personas in your analysis.

Advanced attribution: Heap captures every touch to help you find the channels with the highest return: Tie in touch points like opening email, reading blog posts, or watching videos. Change behaviors, channels, and conversion events on the fly – without developers

  • Data capture
  • Custom user property assignment
  • Custom event tracking
  • Real-time insights
  • Direct data access
  • Event visualizer
  • Conversion funnel creation
  • Retention reporting
  • Retroactive stats
  • User-level activity streams
  • Search functionality
  • Segment analysis
  • Trend tracking
  • Time-based cohort analysis
  • Point-and-click interface
  • Direct SQL access to retroactive user data
  • Custom user model creation
  • Third party integrations

Chartbeat

Chartbeat is the content analytics platform that centralizes data from your distributed audience and uncovers and visualizes real-time insights around reader engagement. The platform focused on analyzing how audiences interact with a company’s published content. Users can understand and evaluate the impact of their content across various channels, platforms, and devices.

Features:

Inform your editorial strategy and energize your business with: Dashboards: Real-time dashboard: helps understand how your audience is connecting with your content in the moment – across platforms, channels, and devices. The historical dashboard enables intuitively to assess content performance, KPIs, and valuable trends over the long term. Video Dashboard uncovers how video content captures viewer attention.

Optimization tools: Heads up display to identify top-performing articles, trending stories and how far visitors are scrolling down the page so you can adapt the user experience accordingly. Run headline tests that optimize for reader engagement after the click.

Reports: Use advanced queries to customize the in-depth report you need. Get auto-generated insights in each report delivered to your inbox every day.

  • Real-time audience attention data
  • Content analytics
  • Editorial reporting
  • Multiplatform tracking
  • Browser overlay heatmap
  • In-page analytics
  • Multivariate headline testing
  • Historical report building
  • Mobile app
  • Audience insights + visitor frequency
  • Referral sources
  • Section & author tagging
  • Video analytics
  • Dedicated support & training
  • Robust APIs

Woopra

Woopra is a real-time customer analytics service that provides solutions for marketing, product, sales, and service team. It tracks users across devices and digital touch points and provides a comprehensive behavioral profile for each user. With user data and custom reports, businesses can gain a deep understanding of user behavior, measure campaign effectiveness, and optimize the entire customer lifecycle.

Features:

Track, analyze and optimize every customer touch point with Woopra’s reports: Journey: Combine any set of actions or attributes to visualize how users move through your website, marketing campaigns, and product. Uncover each customer’s unique story and quickly respond to behavior, driving engagement and increasing retention company-wide.

Trend: Discover how key metrics change over time and the attributes that drive performance with Trends Reports. Measure product usage by feature, subscription changes by location, campaign performance by source and much more. Retention: Measure how long users continue to take any action or use any product feature. Know if customers continue using your app after signup or come back to make another purchase. Easily uncover at-risk users and discover engaged heroes.

  • Customer profiles
  • Real-time analytics and data
  • Track all customer activity
  • Website and mobile app data
  • Data from email, help desk and live chat
  • Build customer segments
  • Automatic real-time segment updating
  • Create custom reports
  • Funnel reports
  • User retention reports
  • Live KPI dashboards
  • Deliver triggered actions
  • 3rd party app integrations through AppConnect
  • Real-time notifications
  • Scheduled tasks
  • Track new and unidentified web & mobile users
  • Trigger JavaScript or Webhooks actions
  • Integrations with Zendesk, Marketo, Salesforce and many more

Mixpanel

Mixpanel is a data analytics platform for businesses to evaluate the quality of engagement and interactions on their web and mobile channels. Featured in Forbes Cloud 100 and Forrester’s Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Features

Engagement: Easily surface insights on how people are using your products, ask questions about your users and delivers answers instantly. Retention: Visualize how often your customers return and engage. Track and measure if the changes you make to your app increase customer retention.

Funnel: Identify where people drop off so you can increase your conversion rates. People: understand who your users are, see what they do before or after they sign up, re-engage them with messages, and dig deep into customer revenue.

A/B Testing: test your idea and instantly understand the impact. Messages: Turn more users into active and loyal customers by sending them smart and automatic messages wherever they are.

  • Segmentation tool
  • Funnel analysis
  • Retention reports
  • Integration
  • Dynamic bucketing
  • Automatic cohort creation
  • Mobile surveys
  • Behavior tracking
  • Data visualization
  • A/B testing
  • Engagement analytics
  • Visitor tracking
  • Visual analytics
  • Activity dashboard
  • Business intelligence
  • Market segmentation
  • Trend/problem indicators
  • Predictive analytics
  • Event tracking
  • Conversion tracking
  • Automatic notifications
  • Event triggered actions
  • Prioritizing
  • Performance reports
  • Activity tracking
  • Visitor targeting
  • Campaign analysis

Matomo (formerly Piwik)

Matomo is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. Matomo provides a range of amazing and innovative features, allowing you to get a 360 view of your visitors. These insights are invaluable to help understand behavior, keep track of goals, and increase conversion rates and revenue. Features All standard statistics reports: top keywords and search engines, websites, social media websites, top page URLs, page titles, user countries, providers, operating system, browser market share, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/E-commerce (30+ reports). Pricing Matomo offers On-premises and Cloud deployment options. You can either choose to install Matomo on your own server at no cost or subscribe to cloud-hosted plans ranging from $9 to $29+ per month.

Amplitude Analytics

Amplitude is a product analytics service that offers the tools to analyze user behavior, ship the right features that drive business outcomes. Amplitude has been growing at over 30% each quarter and is now being used by over 5,000 companies including Microsoft, PayPal, Booking.com, Twitter, And Amplitude makes it easier for product teams to understand their marketing and business intelligence.

Features:

The platform is well-designed to fit your unique analytics need:

Taxonomy: Build product trust with data integrity for the centralized analytics team Query: Direct data access for custom analytics

Scale: Access billions of user actions for lightning-fast insights

Portfolio: Analyse engagement across multiple applications with one single view

Accounts: Accelerate product growth with account level analysis for B2B product insights

Insight: Smart and automatic alerts for fast product monitoring

  • Real-time reporting
  • Hourly segmentation
  • API access
  • Data export
  • Data and graph annotations
  • Custom dashboards
  • Dashboard email reporting
  • Team-based permissions
  • A/B testing integrations
  • Push notifications
  • Revenue analysis
  • Segment comparison
  • Unlimited user activity feeds
  • User flow paths
  • Custom user property definitions
  • Behavioural cohorts
  • Retention metrics
  • Shareable links
  • Customizable conversion windows

FoxMetrics

FoxMetrics represents a suite of products that offer real-time personalization and customer targeting for online retailers looking to create more effective eCommerce experiences. Through a process of analysis and tools for honing in on key segments, sellers and marketers can glean a better understanding of shopping cart user data to react to their behaviors and preferences as individuals. Personalization features include out-of-the-box customizable, white label widgets for running feedback surveys, building email mailing lists and firing Exit-Intent pop-ups with tailored marketing messages. With ESP integration, vendors can send emails querying abandoned shopping cart and general browsing sessions to turn potential revenue losses into conversions, leveraging A/B Testing to find the best methods. Cart abandonment features also support the building of detailed customer profiles, giving sellers unique insights that can be fully segmented and queried. FoxMetrics claims to capture just about any useful customer attribute available such as behavior, demographic, first-time/return visit etc. and returning this information with metrics. Alongside dedicated Attribution Modeling, the suite also delivers flexible analytics and ad-hoc reporting capabilities with easy export for stakeholder sharing. Features:

  • Analytics
  • A/B Testing features
  • Landing page testing
  • Conversion optimization
  • Customer activity reports
  • Customer profiles
  • Event triggered emails
  • Customer behavior tracking
  • Event triggered actions
  • eCommerce platform integrations
  • Customizable questionnaires
  • Customizable branding
  • Unlimited ad hoc reports
  • Real-time predefined reports
  • Custom filtering
  • Multi-device attribution 
  • FoxMetrics dashboard
  • Real-time analytics
  • Visitor targeting
  • ESP integration

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